politically correct oompa loompas for the 1985 edition The movie changed everything, though. Dahl's books began to sell through the roof - at one point in 1968 his publishers owed him over a million dollars. Knopf was panicked that after they rejected his book The Magic Finger , he would leave them for rival Harper & Row. It did not help matters when they hated his next effort, a story titled "The Fox", that Wes Anderson would adapt into a stop-motion feature in 2009. The internal memo within Knopf said, "the writing is poor, the fantasy is unbelievable, the plot is badly worked out and...contains a long middle section in which there isn't really much to illustrate." The company was also concerned about what they perceived as the book's pro-shoplifting point-of-view.