I'm the type of person who has to actually see something before I do it. If I can't see it in my head, it takes me forever to do it. I guess you can say that I'm a very visual person.
Business plans are no different. If you would have asked me what a business plan was when I was just coming out of university, I would have told you something right out of a text book.
Today, I know better. After years of looking at business plans (And doing them), this is something you just can't learn from a text book. Experience is the key here. You can't something you don't know nothing about. If you know your business, you will already know the more important points about your business such as the industry, market, competitors, and operations. However, structuring an executive summary may be elusive. I'm going to help you out here with two samples, one is a successful summary and the other is a poor one. You want to structure your summary around the good example and stay away from the poor one.
To use your business plan to grow 30% faster than the competition, you need to track your actual results - the sales that you get and the expenses that you incur - against the goals that you set out for yourself in your plan. If things aren’t going according to plan, perhaps you need to adjust your budgets or your sales forecast. If things are going well, your plan will help you think about how you can re-invest in your business. Either way, tracking your progress compared to your plan is one of the most powerful things you can do to grow your business.