Marketing research white papers

Dear Professor White,
I am a Graphic Design professional (Art&Creative Director) and teacher of Graphic Design and Production since 1964. Right now I have to give some Marketing lessons to the students of Brazil biggest vocational training school in São Paulo, Brazil, where I’ave been lessoning working since 1989.
Although my profession may be considered the “spearhead” of a marketing effort, teaching Marketing even for a few lessons, is a completely different matter, as you probably agree.
Looking for information on the Web, so as to structure this small project, I found this article whose approach was definitely to my liking.
Cordially,
Lorenzo Baer

Marketing research white papers

marketing research white papers

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